Powerful Positive Thinking

Use powerful positive thinking to leverage wins for your brand.

Anne Ink strategies show how to turn negatives into positives. Negatives can be direct, painful to recognize, and looked at as failures. Yet, with the right mindset, you can turn a negative in any aspect in your business to a win for your corporate strategy. It even works for daily life as well. Let's discover how.

Negatives in business can come as a surprise, uncovered through new process implementation or other activities. They can originate from either inside or outside your company, and have a direct or indirect impact on operations, public perception, and workforce morale. In daily life, negatives can have sort or long term implications, and often lead to major decisions. They can be simple irritations, or large problems. It all starts with mindset, and learning strategies to strengthen your resistance to interpreting negative events as failures.

 

Your mindset is the starting point for harnessing your power.

A smart way to start is with asking questions and analyzing the negative. The object is to determine if the event is really a blessing in disguise. Did you discover a hidden truth? Has a process failed due to a fatal flaw? Can the crisis be a learning experience? Can we find ways to prevent the negative from happening again? These are just a few of the questions we can explore to find the answer on how to turn a negative into a positive. There is power in positive thinking!

Analysis of the current problem or negative:

1. how did it happen? has it happened before?
2. what were the extenuating circumstances?
3. who was involved or affected by the event?
4. can we benefit from this new knowledge?

Define the following, which determine your next steps:

1. where can we find room for improvement?
2. are there strengths to build upon?
3. is this common in our industry, niche, or business environment?
4. can we measure the negative - how bad really was it?

The analysis starts by combing through the various points and addressing all the factors that went into the problem.

For instance, pretend the negative was that your engagement level was way below expected for the most recent campaign. That in and of itself may be terrible, give the "wasted" budget" and minimal returns can be looked at as negative return on investment (ROI). However, looking at each aspect of the campaign may reveal the measure to take for improvement. You just found out that the method of delivery, the messaging, the tone, and the promotion itself were inadequate to yield optimal results.

Now look at what did go well. Was the response actually from a different audience than your target? Great, you just found a new target audience of potential customers. Of the responses you did have, did the action align with your expectations? If yes, then the messaging wasn't really off point, just not strong enough. Click through rate too low on that platform? You just found out that the platform you chose isn't the best choice, and should be eliminated in the next campaign.

That's the power of positive thinking that turns negatives into positives.

Watch the video below to hear how Identity describes how positive thinking aligns your brand for success.  Follow our advice of Anne Ink, to use powerful positive thinking to leverage your successes and create a dynamic impact for your brand.