Shure Star LLC Rebrand and Web Design
Shure Star LLC corporate rebranding started with a strategic plan to use targeted messaging to their worldwide audience. The website refresh strategy utilizes this targeted approach which is expressed in sleek, organized information delivery.
Organizing the product line by both form and function increases the visibility of capabilities and feature strengths of customization. Sure Star excels at custom industrial doors, blast doors, fire and bullet proof, high pressure, high-speed vertical lift doors, as well as enclosures, controls, and safety systems.
Each page, whether it be Blast Doors, Vertical Lift, or Industrial Dock Doors feature a gallery of impressive projects that instantly allow the user to discern the product, environment it is best suited for, and potential options.
Ease of navigation for the user to quickly find the information required. The expansive visual library includes doors, controls, custom enclosures, and safety systems for warehouses and manufacturing environments..
Custom capabilities are showcased with separate pages for Complete Custom solutions, Control Panels, and Safety Systems.
IMPACT AND SUCCESS STORY
Anne Ink creative design for Shure Star, LLC corporate identity include letterhead, business cards, and envelopes. The print materials, product line capabilities brochure and website use corporate communications that build upon Sure Star's reputation in industrial door custom solutions.
Conceptual design and organization to promote strengths the the global audience, create sustainable corporate advantage in the global industrial door market. The focus of the campaign is the tag line "Where Custom is Standard." The tag line is prominently featured on the ShureStar.com website.
Shure Star corporate rebranding focuses on corporate strengths of customization and strategically planning the cohesive presentation of sales materials. The project scope for Shure Star demonstrates the powerful impact of corporate messaging to increase positive interaction and customer satisfaction.
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