5 Tips to Make Color Pop

Building Brands - 5 Tips to Make Color Pop

Color can propel your brand awareness. Follow our tips to make color pop for your brand. Ensure your brand makes the best use of color to enhance awareness and gain visibility in your area of industry or niche. Using color that pops can potentially have the ultimate positive impact for your company.

In the world of packaging and branding, color is everywhere. But what makes the color you choose "right" for your brand? How do you make color pop to stand out from the competition? The goal is to create a lasting positive impression, that makes your customers feel good about supporting your brand, and the useof color is one way to do just that.

Understanding the impact of color in packaging

Propel your brand awareness with color. By using our tips you can create a product color pallet that distinguishes your brand. In the world of beauty, think of Estée Lauder blue, Clinique green, Drunk Elephant bright fluorescent color pallet. The color pallet you start with should be expandable to your entire line, be identifiable with your corporate persona, and reflect the corporate values and mission. Color identifies the brand.

When building a color pallet for your brand:

1. start with the basics, a single color direction to define your brand
2. explore shades of that color - for accents, backgrounds, text
3. put swatches of colors together, determine the range of colors to build your pallet, physical samples help this process, don't rely on how a color looks on the computer screen
4. add a wild, seemingly non-cohesive color to draw attention, create the dynamic shift for the eye
5. make sure you haven't actually copied your competitors - and switch up the pallet if you did, and discover why you unconsciously went in that direction, what do you find exciting about that particular brand?

Follow our 5 tips to make color pop:

1. think universally - web, packaging substrates, and decoration in the print process. Where will your color be seen?
2. How does the color change with the substrate or technique?
3. what are the limitations? Think about embroidery and how the silkscreen processes limit your color options.
4. try your colors in different lighting. The cold bright light in a supermarket or department store, the perception under warmer lights of a person's home, etc.
5. Color changes by what is adjacent. Color influences how other colors are perceived by the eye.

Shades matter

Some products are launched with a pallet of pastels and updated a year later to deeper colors. Mauve, peach, and cream was replaced with warmer colors in chili and deep orange. Looking at the pattern, the color pallet just shifted to deeper colors, to make the  color pop. Can you guess the product line? (hint: It's Rare Beauty.)

Color is Powerful

The customer will be drawn to your brand if the colors pop and directly reflect the values and persona of your company. The branding will shine with colors that pop. The colors you choose should align with your brand identity. Color is what a customer sees first when scanning for a purchase, true on physical shelves in stores, as well as in the digital world.

Color Pallet Harmony is Key

By creating the color pallet that resonates with your brand, and making that color pop, you will be able to distinguish your products form the competition. When you follow our tips to make color pop, your product can stand out, build upon you brand awareness, and reinforce your corporate identity.

The effort you put into creating color that pops begins with gaining your audience's attention.  Follow the advice of Anne Ink, contact us today to gain insights to build your brand. Key relationships should be part of your positioning strategy and can positively influence your brand recognition.