Leverage Holiday Messaging

 

Leverage holiday messaging to build brand awareness and increase engagement.

Let's get right to it. Anne Ink, making brands pop since 1994. That is a concise, solid statement. Now let's switch it up for holiday promotions, and leverage brand awareness to increase audience engagement. Since it is October, and Halloween is on the horizon, the statement can change to: Let Anne Ink carve out your niche for sweet results. This plays off trick-or-treating, carving pumpkins, and still promotes Anne Ink's successes.

Follow our guide for easy ways to leverage holiday messaging.

Holidays represent an unique opportunity to connect with your audience, but sharing in seasonal excitement, national holidays, as well as religious are perfect for this purpose. First, know your audience. Make sure they actually celebrate or recognize the holiday you wish to promote.

Choose the right media outlet to have the best impact. Media demands attention, enhances interaction, and encourages brand identity to become part of your customers experiences. Leverage holiday messaging well to build loyalty to your brand, increase sales, and stay present in your customers consciousness.

Leverage holidays with social touch points in ways that connect customers with your brand for maximum impact. Through social media posts and increased exposure, holiday specific messaging can happen organically. Visibility increases and helps propel your brand.

 

Today's world is dynamic

The goal is to generate a connection to your brand as you engage current customers while reaching new target audiences. Begin with an in-depth analysis of which holidays are most popular, which resonate naturally with your brand, and define your budget.

Ideas of Holidays to Use for Promotion:

1. national holidays
2. religious holidays
3. seasonal holidays
4. presidential or bank holidays
5. locally celebrated holidays

If you are just beginning this journey, define the following:

1. which holidays have special meaning to our local area?
2. how many holidays can we successfully budget for?
3. which holidays do our target audience celebrate?
4. measures of success (what level of engagement is expected)

Then. take this information and craft the general list of possible holidays to leverage for promotion. For example: if your company is engaged with landscaping, then Christmas is not going to yield the best results. But, Memorial Day promotion would prove more successful. Determine how many holidays occur during your busy season, if there is one distinct area to concentrate efforts on. At the end of the season, Halloween for example, would be signal the season wrap-up and be good for securing contracts for next year.

Watch the video below to hear how media is the foremost effort to capture your audience's attention. By following the advice of Anne Ink, you can leverage holiday messaging with media strategies for enhanced customer engagement and ultimate corporate success.