CPG Branding and Packaging for Germack Pistachio

Anne Ink branding and packaging for Germack Pistachio Company utilizes positioning, strategic marketing and digital communications. For projects such as the Castachio Nuts and Medley Line, it all begins with inspiration. The key for each of these products is the small batch roasting process Germack Pistachio has perfected in its roasting operation in Eastern Market. From the Germack storefront on Russell Street in Eastern Market, test batches were distributed as samples to encourage growth in popularity of the product line.

It all started with Castachio Nuts original flavor, which ultimately grew to four flavors in multi and single-serve resealable pouch bags plus a special 32oz. party size available at Costco. Castachios combination of small batch roasted shelled pistachios and cashews started with salted, and expanded the line with three more flavor profiles, zesty salt and pepper, sweet and spicy and  cajun chili pepper. Each product had a different amount of heat and spice, resulting in the necessity of easily distinguishable colors for the product lines. The point of purchase countertop displays also reflected the energy of these mixes with bright yellow and orange colors.