![MERCY_ADM_TOP-FIN1 Mercy High School corporate branding campaign](https://anneink.com/wp-content/uploads/2024/03/MERCY_ADM_TOP-FIN1.png)
![MERCY_LOGO_PG 3_FIN Mercy High School corporate logo](https://anneink.com/wp-content/uploads/2024/02/MERCY_LOGO_PG-3_FIN.png)
Campaign Branding Corporate Identity for Mercy High School Admissions
Campaign branding and corporate identity go hand in hand. The recruitment print materials use design that reinforces brand messaging for while staying true to the school's core values.
The design for the recruitment brochure pocket folder builds upon previous Capital Campaign branding success by using type as art. The font and word choice create a unique and recognizable pattern while reinforcing the Mercy brand identity. It's a perfect example of how understanding the school's mission allows for an end result that enhances the brand, identity, and impact. The inserts allow for easy updates while the pocket folder remains in use. Combined, the imagery and content unifies messaging with the campaign branding efforts.
Mercy High School's corporate identity is rooted in the values evident since its inception in 1945. As Mercy evolves with the changing times, these values are constant and a reminder of their importance. The dedication of Mercy founder, Sr. Catherine McAuley, to the education of young women who make a difference has lasting impact on Mercy students. This tradition continues today with Mercy High School, where students and graduates readily identify with campaign branding visuals and corporate identity messaging.
![MERCY_ADM_portfolio_FIN1 campaign branding corporate identity pocket folder and inserts for Mercy Admissions](https://anneink.com/wp-content/uploads/2024/03/MERCY_ADM_portfolio_FIN1.png)
Layouts from the Brochure
![mercy_ADM_spreads_1 admissions brochure campaign history page](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_1.png)
![mercy_ADM_spreads_2 admissions brochure mission and faith pages](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_2.png)
![mercy_ADM_spreads_3 logo branding for core values and curriculum pages](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_3.png)
![mercy_ADM_spreads_4 logo branding admissions brochure mercy education profile of the graduate](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_4.png)
![mercy_ADM_spreads_5 admissions brochure vision and school life pages](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_5.png)
![mercy_ADM_spreads_6 corporate identity for admissions brochure McAuley quote and tradition pages](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_6.png)
![mercy_ADM_spreads_7 admissions brochure tuition assistance page](https://anneink.com/wp-content/uploads/2024/02/mercy_ADM_spreads_7.png)
IMPACT AND SUCCESS STORY
Creating a continuation of successful branding and positioning for Mercy High School is easy when the client understands the importance of cohesiveness and allows the visual story to be told in impactful ways. The result is purposeful and direct communication and messaging of the brand.