CPG Packaging Design and Brand Identity for Rinaldi Sausages
Packaging design Rinaldi Sausages uses brand identity strengths to build market share and increase customer satisfaction. The design is a nod to vintage butcher shop signage reinforced Rinaldi's reputation for freshness and quality. Unique flavor profiles such as Motor City Italian Sausage cater to the pride of local Detroit residents who relish a delicious grilled sausage or bratwurst. The packaging design labels are featured on Rinaldi Sausages website where the images showcase the brand identity project that produced product labeling for the entire line of flavored and traditional bratwurst and dinner sausages, as well as breakfast sausages. Rinaldi labels also reinforce that Rinaldi fresh sausages are gluten-free, and made without MSG or nitrates. Their wide variety of sausage flavor profiles and products are sold locally, and fresh-made with only the finest ingredients.
Some Favorite Packaging Selections
IMPACT AND SUCCESS STORY
The labels featured above represent only a portion of the array of products Rinaldi produces. The brand identity for the Rinaldi sausage, bratwurst, and breakfast link product line is designed to be color coded by variety – a formula that has shown success rates for multiple brand refreshments. Customer research has demonstrated label product colors are instantly recognizable, such as bright orange red signalling "hot" to a customer, especially when coupled with popular flavor words like "spicy" or other bold suggestions. Anne Ink utilized this with color bar and border compliment color that consistently increased visual continuity for customers as the brand advanced.
The tag line "Made fresh delivered fresh" reinforces the features and local availability of Rinaldi fresh sausage products. Invoking an image of the local butcher shop in a creative way, the Rinaldi rebranding concept includes a wood-cut type image of a pig as if on an outdoor sign. For the consumer, this combination of visuals offer instant understanding of main ingredients and hand-made freshness. The visual appeal also helps customers make quick decisions and identify flavors at a glance.
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