Logo Design and Brand Identity for NuVue Foods

Logo design brand identity takes your image to new heights and connects to your target audience. Anne Ink's mission to rebrand a Detroit deli icon includes corporate logo to brand identities for targeted audiences. To successfully promote the product lines, Anne Ink uses a proven method. The process is first defining the target audience for a specific flavor profile, and then designing a logo that speaks to that demographic group. Corporate logo design is special in that it requires an umbrella approach. Logos that stands the test of time. The Anne Ink design for the NuVue logo accomplishes just that.

NuVue Foods is the corporate parent for 18th Street Fresh, a collection of fresh and frozen sandwiches and other delightful snacks, perfect for dashboard dining on-the-go. NuVue Foods, located in Hamtramck, Michigan, also provides private labeling and healthy options in both vegetarian and traditional sandwiches, plus salads, sides, and comfort food favorites.

Fresh is the focus and reinforced with ripe tomatoes and crisp lettuce, Salad background artwork is featured prominently across brand identity pieces, from website to the corporate identity letterhead and business cards. Pocket folder imagery emphasizes the vast menu of available items beyond sandwiches. Colorful, playful, and distinctive artwork is the essence of this brand. Anne Ink took the brand beyond basic identifiers of fresh and frozen and guided efforts into several target markets with Fiesta Bastante, Tapas, and Select product lines.