Packaging, Branding and Corporate Identity for Murray's Pomade

CPG packaging for multiple lines, product specific branding and corporate identity for Murray's pomade and hair styling products evolves the iconic brand for today's customers. First developed in 1925, Murray's Superior Hair Dressing Pomade is still widely enjoyed by enthusiasts of sleek hair styles. Current product lines now include the popular Parnevu T-Tree family of hair care and Isoplus. Packaging for styling essentials include clear containers, mists, sprays, and tubes.

Exploratory products included "Studio M" as a potential competitor to hair care products specifically targeted to men. Anne Ink had total control over the visuals, directed by product line specific products by Murrays creative development department.

In 1995, the celebrity and glamorous hair stylist Oribe Canales entered into his first private label venture with Murrays Worldwide. The product line featured distinct illustrative original artwork of Oribe in action. Anne Ink was one of the first to use digital product photography, which consisted of retro-chic colored pomades in silver, gold, black and burgundy plus an ultra lux shampoo in an iconic retro dish washing detergent bottle. The line was expanded with extra foaming shampoo and deep repair conditioner.

Beyond packaging, the printed catalog for Murray's various product lines is a collage pinup-style brochure which shows the versatility of the brand and products across multiple demographics. Individual images are selected to capture the unique dynamic of the brand. Corporate identity printed materials consisting of letterhead, business cards and envelopes carry the established theme across presentations.