Powerful Website Design

Use powerful website design to leverage your brand identity.

Powerful website design leverages your brand identity. Anne Ink strategies show how to use website design to promote your brand. With the right set of tools, you can turn a common website into a powerful win for your corporate strategy. Let's discover how.

Powerful website design begins with clear understanding of purpose, design directives from the client, functionality requirements, and branding guidelines and standards. When the parameters are established, the framework can then be explored.

 

 

The right tools for harnessing your power.

A smart way to start is with asking questions regarding basics - hosting capabilities, preferred platform, budget, access to ongoing plugin updates, and how much post launch assessment and changes are anticipated to be required. Start with what platform you will use to build the site (Word Press, WIX), then define the requirements (online store, informational), and then decide the scope of the site.

Analysis of the website design process:

1. define structure - and develop the site map
2. create and adhere to a page naming structure
3. create the artwork required, images, diagrams, logo, etc.
4. define font use, page structure, features that are "must haves"
5. develop your vision in a formatting software first

Define the following, which determine your next steps:

1. site map - have the client understand and collaborate on what content is expected, which is most important, and the general flow of the site before you start building pages
2. what strengths to maximize, and features to promote
3. research the competition in your industry niche, what are they doing right, what does your client like, which sites are below par
4. determine the website design that will position your client for success

 

The competitor analysis starts with discovery.

Your competitors all have websites. Start with the obvious competitors. Then perform a Google search for common keywords and phrases to discover who it truly your market competition.

Look at what is bad design in the competitor websites. Are there out of focus photos, outdated content, inconsistent blog posts, boring layouts? Make notes and use these points as areas where your design can shine.

Now look at what does look good in your competition website design. Are there powerful messages, dynamic content, exiting imagery, or compelling calls to action? What can you do in your website design to either duplicate or mimic their solid design points?

 

Powerful website design can leverage your brand identity to stand out in the market and position your brand for ultimate success.

Watch the video below to hear how Identity describes how positive thinking aligns your brand for success.  Follow our advice of Anne Ink, to use powerful positive thinking to leverage your successes and create a dynamic impact for your brand.