Anne Ink CPG design for Germack Coffee brand packaging utilizes our expertise in positioning, strategic marketing and digital communications. Since its founding in 1924, Germack Pistachio has a connection to Detroit's Eastern Market. In keeping with innovation and to expand product line offerings, Germack began roasting coffee at its Eastern Market storefront.

This consumer packaged goods (CPG) project included flexible packaging for the coffee bags, sustainable minimalist packaging for the coffee pod box and recycled corrugated packaging for the shipping boxes. Each element of the packaging design project reinforced the Germack brand identity, and worked together to gain and maintain Germack's market share in both coffee and other CPG products, such as pistachios, snack mixes, and other food products.

Germack created a natural extension of its nut roasting identity by developing a line of whole bean coffee. Dedicated to its roots in Detroit, the coffees are named for landmarks and well-known Michigan areas and themes. The brand positioning used iconography and clean, bold graphics resulting in award-winning design. Strategic marketing led the design for the Germack Coffee brand packaging. Roast varieties are easily identified with logos which feature bold, uncluttered iconography.

Anne Ink delivered creative packaging design, using minimalist graphic design to create packaging design that is easily recognizable, reinforces the Germack brand identity, and markets to the current consumer base while enticing new customers to try Germack coffee from the leaders in small-batch roasting, Germack Pistachio in Detroit.