Defining Your Corporate Mission

The first step to corporate success is defining your corporate mission to begin building a successful brand that stands out in the marketplace. This may seem like a daunting task, but can be easily accomplished by answering 7 simple yet crucial questions.

Define your Corporate Mission or "Why" by Answering 7 Questions

To find one's way, one must know the destination and have the ability to use the most direct path. The mindset behind that exploration must be open to new opportunities and ways of learning. That is exactly what this approach can help you achieve. Encourage success by inviting feedback to increase engagement and improved corporate perception.

Follow the 7 question approach to define your corporate mission:

1. Define your project or idea.
How is it (or how can it be) unique in the marketplace?
2. What is the company name?
How does that convey information about the activities the company engages or hopes to engage in?
3. Discover your purpose. the reason the company exists. 
Go beyond the obvious - making money, helping people, creating a legacy.
4. Who do you serve?
Think in specifics, rather than broad terms. This defines your target audience.
5. What do you hope to achieve?
This defines your long-term goals and aims for the company.
6. How is your background unique?
Describe your history and insights. List your accolades and achievements.
7. What are your talents and skills?
Explain how you are uniquely suited to succeed in your business aims. This is how you are going to be able to achieve the goals.

What the Results Reveal

These questions determine who is your customer, what are you providing, what makes your company or product special, where will you interact with the customer, and how will they find you. Add up all the answers and rearrange the key thoughts or concepts into a sentence or two. Rewrite to a paragraph. Then summarize into one short sentence. This is your "why" or philosophy and defines your corporate mission statement.

About Anne Ink

Find animation videos on the following pages: positioning, identity, philosophy, media, and presence. Anne Ink services include branding and strategic marketing, design, writing, photography.