Leverage Market Presence to Build Awareness

Market Presence is your Starting Point to Expand your Brand Niche.

Market presence brand awareness is your foothold, or visibility in your area of industry or niche. The definition of who you are impacts market share, and potentially the ultimate impact your company has in your niche.

Market presence bases the target audience response to marketing effort expectations. Target audience perceptions of your brand are the launching point for your improved creative direction. Discovering how your audience views your brand and company is extremely useful, which makes obtaining this information an important first step to determine your marketing efforts. Research methods such as surveys uncover interesting insights into your customers, which can include general surveys, direct questionnaires, and online response requests. Examine market insights through analysis of specific groups, which define your target audience.

Market presence brand awareness is the measure of your impact to your target audience.

Your niche presence is the starting point to direct any corporate campaign.

A crucial step is to define your presence, which is the starting point to direct every corporate campaign. Market presence expands and perpetuates brand awareness, which propel your brand. An in-depth analysis of market conditions and competitors determines the true position, which is your presence in your market niche. Presence is defining who you are, your aims, goals and ultimate direction. Presence is the mindset that helps you to break free from the boundaries of biases and preconceived ideas.

Analysis of your current presence in the market niche:

1. define your market niche
2. define your exposure, visibility in that niche
3. activities or causes that are highlighted in your niche
4. determine your level of loyalty to your brand by your current customers

Define the following, which determine your expansion efforts:

1. where your brand has an advantage in a specific product or service
2. your competition in your niche
3. your competition's efforts in marketing, social media, advertising
4. measures of success (what level of positioning is reasonably expected)

Target audience analysis provides crucial information, which can be used propel your brand in your niche. Start with your company's current position in the market landscape. Analysis guided by an open mind realizes creative ways to expand and grow. Examine trends, which helps determine marketing efforts. Maintain short and long-term goals, which work separately to reach your business aims. Activate your target audience, so they are more likely to engage with your brand in a positive way, which increases the perceived value of your brand.

Watch the video below to hear how presence is the foremost effort to capture your audience's attention.  Follow the advice of Anne Ink, which uses market presence to build brand awareness for ultimate corporate success.

About Anne Ink

Find animation videos on the following pages: positioning, identity, philosophy, media, and presence. Anne Ink services include branding and strategic marketing, design, writing, and photography.