Branding Cranbrook Schools Performing Arts
Branding Cranbrook performing arts was an artistic achievement in creative design. Anne Ink Advertising created branding for Cranbrook Schools performing arts concert series with iconic imagery and photography from Cranbrook Archives and Anne Ink.
Anne Ink elevated the Performing Arts concert series to a new level of sophistication, artistry, and glamour by creating inspiring artwork that complimented the performing arts.
By incorporating parent well wishes and ads, Anne Ink created a revenue stream to partially fund the festival series. Creating a revenue stream increased the return value of the concert performances which increased revenue for the department. The ability to place ads in the programs and encouraged accolades and well wishes by parents as well as support from local businesses.
IMPACT AND SUCCESS STORY
A symphony of art. A whirlwind of programs. Innovation to create a revenue stream from a student-featured public event. The concert series created sophisticated artwork in cost-effect 2-color printing format. We used a unique program size and personalized ads to create interest.
Our design turned a throw-away item into a keepsake memento. Living up to the theme of the festival, Anne Ink rose the expectations of Cranbrook patrons from a creative perspective by altering iconic Cranbrook images into new artistic interpretations.