Germack Pistachio Specialty Packaging
Design and Branding for Germack Pistachio Specialty Packaging. Anne Ink creative design, branding and market positioning with custom artwork.
To build on the heritage of Germack's connection to the Detroit's Eastern Market area, special mixes were developed, including "Motown Mix" which involved custom hand-drawn and painted artwork. Anne Ink then contracted Vito J. Valdez, a prominent Detroit artist, to create a painting in large mural format for the Germack Pistachio specialty packaging vintage gift tin. The artwork in the scene references the heritage of Detroit's Eastern Market and the start of Germack in 1924.
The holiday variety pack gift box contains Germack's signature bags in stand-up pouches. The pouch bags and specialty packaging gift box both won awards for design from GDUSA.
Anne Ink modernized the design and provided consultation each time the packaging improved, for each version of the "paper" bags from 1994 to present day.
Anne Ink was instrumental in creating the product organization for the black cello bags which color-coded the product line by category. Designed for cost effectiveness, the design utilized customizable stickers for over 200 products. The grab-n-go jars feature eye-catching visuals to create instant recognition for Germack products. Our designs are featured on products that won the QVC Best Snack Mix award from 2017 to 2023.
IMPACT AND SUCCESS STORY
Anne Ink creative design, branding, and market positioning directed the Germack Pistachio Specialty Packaging. This includes holiday gift packaging, black pillow style cello bag lines, as well as holiday and seasonal themed jars of snack mixes. Our advice creative direction extends to product delivery, structure, brand refreshments as in the signature bag line and other projects.