Corporate Identity Creative Messaging

Cohesiveness in messaging directs the creative and design elements.

Corporate identity creative messaging takes your business guiding principles into consideration to guide your creative design. Cohesiveness in messaging is the backbone of a creative messaging and design. Unifying the corporate messaging into a cohesive vision for the brand is necessary to build corporate advantage. By identifying strengths, research into competition and emerging trends, advantages and challenges emerge.

Unifying Public and Private Personas

Your corporate identity should align your internal beliefs guiding business operations that match the corporate culture. Once these are in unison of thought and action, the corporate identity as perceived by the public needs to examined, explored, and any discrepancies addressed.

Analyze for Cohesiveness in Messaging

Here are a few examples:

A perception of the level of public service being less than desired.
Environmental engagement being less visible than actually in practice.
Good deeds not being emphasized.
Social programs lauded to gain public interest.

Public Perception Directs Corporate Messaging

Public perception of corporate strengths and favorite elements of any given product compel the potential customer to action. It takes concentrated research and customer interaction to determine the next steps and level of involvement in new activities that ultimately benefit the public image of the corporation. Anne Ink develops the strategy that connects customers to your corporate identity creative messaging.

About Anne Ink

Find animation videos on the following pages: positioning, identity, philosophy, media, and presence. Anne Ink services include branding and strategic marketing, design, writing, and photography.