Posts by anneblink
Research Brand Marketing
The Role of Research in Brand Marketing The importance of research in brand marketing cannot be understated. Research is fundamental to every aspect of successful business. It is the foundation for your market plan and corporate mission. Think of research as the path to discovery. Proper research helps define and determine: 1. your target audience…
Read MoreLeverage Market Presence to Build Awareness
Market Presence is your Starting Point to Expand your Brand Niche. Market presence brand awareness is your foothold, or visibility in your area of industry or niche. The definition of who you are impacts market share, and potentially the ultimate impact your company has in your niche. Market presence bases the target audience response to…
Read MorePower in Promotion
The Power of Promotion. Promoting your business through contests and leveraging wins for your brand. Entering contests can bring big benefits, highlight your best work, and generate interest by those in your industry. More than a “pat on the back” promotion in this way can be extremely powerful. The trick is to use the “win”…
Read MoreSEO On-Page Power
Harness the Power of On-Page SEO On-Page SEO allows you to propel your business visibility. By creating each page with search engine optimization that is distinctive, each web page can be a beacon for your brand. Higher ranking can improve the overall reach an engage your target audience on a personal level. Each page has…
Read MoreCapturing your Target Audience
Strategies for Capturing the Attention of your Target Audience Media demands attention, enhances interaction, and encourages brand identity to become part of your customers experiences. Repeat outreach efforts engages the target audience attention and compels action. With positive encounters, the level of engagement increases. Diligent work is required to successfully deploy and continues with each…
Read More5 Tips to Build Relationships
Building Relationships – 5 Tips to Propel Your Brand Awareness Successful relationships propel your brand awareness. Ensure your brand can enhance awareness and gain visibility in your area of industry or niche. Nurturing your existing relationships can potentially have the ultimate positive impact for your company. In the corporate world,some clients seem to arrive out…
Read MoreHow to Apply Lean Business to Corporate Strategy
Thinking lean can be the guide to successful strategy. It all starts with mindset. Your philosophy is the structure upon which to build your lean business corporate strategy. The mindset directing corporate strategy exploration needs to be open to new opportunities and ways of learning. That is exactly why using the lean business approach encourages…
Read MoreCorporate Identity Creative Messaging
Cohesiveness in messaging directs the creative and design elements Corporate identity creative messaging takes your business guiding principles into consideration to guide your creative design. Cohesiveness in messaging is the backbone of a creative messaging and design. Unifying the corporate messaging into a cohesive vision for the brand to build corporate advantage. By identifying strengths,…
Read MoreDefining Your Corporate Mission
The first step to corporate success is defining your corporate mission to begin building a successful brand that stands out in the marketplace. This may seem like a daunting task, but can be easily accomplished by answering 7 simple yet crucial questions. Define your Corporate Mission or “Why” by Answering 7 Questions To find one’s…
Read MorePositioning Strategies Brand Recognition
Strategies for your company to build brand recognition for ultimate success. Positioning strategies build brand recognition. Positioning your company for success by building brand recognition. Ever wonder how to begin with building brand awareness and recognition in the marketplace? It’s as easy as defining who you are, or your “why.” This equates to your corporate…
Read More