Research Brand Marketing

The Role of Research in Brand Marketing

The importance of research in brand marketing cannot be understated. Research is fundamental to every aspect of successful business. It is the foundation for your market plan and corporate mission. Think of research as the path to discovery.

Proper research helps define and determine:
1. your target audience
2. the tone and method of promotion
3. current brand positioning
4. knowing your competitors
5. market niche
6. niche with the most growth potential
7. actions to obtain market advantage
8. directives for sustainable market advantage

Fundamentals of Sound Research Habits

Your research should yield accurate data and that begins with reputable and industry respected sources. Conclusions based on the research can only be valid if the research is completed properly. Sourcing is the foundation. With sound fundamentals, the conclusions will have authority and validity.

 

Methods to Get the Most Out of Your Research

Here are a few examples:

1. Analyze research sources for authority and only use trusted, known sources.
2. Evaluate each statement or point independently to test validity.
3. Double check statistics and confirm when discrepancies occur.
4. Make sure to keep a log of each source, including websites and links.
5. Utilize automation, AI, and spreadsheets to keep organized.
6. Validate your findings with trusted peers or industry expert opinion.
7. Continue the process of researching competitors, and new areas of potential corporate expansion.

Most importantly, remember that research is an ongoing process and each new finding or discovery can lead to the breakthrough idea and inspiration that sets your corporate identity apart for success.

Use Research to Promote Your Identity

Concentrated research can help shape your corporate identity. Anne Ink uses research to guide involvement and directives that ultimately benefit the corporation's public image. Identity is the public perception of corporate strengths. Favorable elements of your identity can be discovered through market and industry research. The insights gained direct the methods to engage your potential customers. Anne Ink develops the strategy that connects customers to your creative messaging. And it all begins with research.

 

About Anne Ink

Find animation videos on the following pages: positioning, identity, philosophy, media, and presence. Anne Ink services include branding and strategic marketing, design, writing, and photography.