Power in Promotion
The Power of Promotion.
Promoting your business through contests can bring big benefits, highlight your best work, and generate interest by those in your industry. More than a "pat on the back" promotion in this way can be extremely powerful. The trick is to use the "win" in the correct way and knowing how to build upon it to generate goodwill with your clients and the industry you serve. Remember, there is power in promotion.
Power in promotion starts with the right contests to enter. For Anne Ink, that contest is the annual Graphic Design USA contest which showcases the top 11% best designs in the Graphic Design, Advertising, Web, Social Media, and Marketing industries. This year marks the 61st annual GDUSA awards, which Anne Ink has won awards for our blog, and clients Detroit Catholic Central High School, and Mercy High School. The Aluminator Catholic Central alumni magazine and the Mercy Admissions pocket folder and inserts package both won. It is an honor, and communicating that is part of the power in promotion.
Your online presence is the starting point for harnessing your promotional power.
A smart way to start building promotional power is to actively decide which parts of your strategy, work, philanthropy, civic engagement, and directives are most worthy of promoting. Concentrating on a few key projects or areas will keep the content promotion direction cohesive and your efforts on track. For Anne Ink, that means selecting the very best projects and highlighting clients that provide exciting opportunities for creativity to blossom.
Analysis of your current options for promotional wins:
1. determine which contests are most visible in your market niche
2. define your exposure, visibility in that niche
3. decide which projects, activities and people to highlight in your niche
4. determine how to promote the win with your current customers
Define the following, which determine your promotional participation:
1. where your brand has a voice in a specific product or service
2. the strength of your project and promotional power
3. your competition's efforts in promoting their engagement efforts
4. measures of success (what level of exposure is reasonably expected)
The analysis starts by combing through the various contests and avenues of exposure for your projects. The power is in promoting the win through social media, blog posts, publications, and simply word of mouth. By letting your clients know that their project won an award, you are promoting the power of their good decisions, which brings a sense of pride to their work and efforts. It also promotes goodwill with your clients and builds trust. When your client can tell their superiors and colleagues about the project earning accolades, it builds power. That's the power of promotion.
Watch the video below to hear how Bubbles describes positioning your brand for success with Anne Ink. Follow our advice of Anne Ink, to leverage your successes to create a dynamic impact for your brand.
About Anne Ink
Find animation videos on the following pages: positioning, identity, philosophy, media, and presence. Anne Ink services include branding and strategic marketing, design, writing, and photography.