Packaging Design Rinaldi Sausages - Brand Identity
Packaging design Rinaldi Sausages uses brand identity strengths to build market share and increase customer satisfaction. The design is a nod to vintage butcher shop signage reinforced Rinaldi's reputation for freshness and quality. Unique flavor profiles such as Motor City Italian Sausage cater to the pride of local Detroit residents who relish a delicious grilled sausage or bratwurst. The packaging design for Rinaldi Sausages encompassed the brand identity project to produce the product labeling for the entire line of flavored and traditional bratwurst and dinner sausages, as well as breakfast sausages.
Some Favorite Packaging Selections
IMPACT AND SUCCESS STORY
The brand identity for the product line is designed to be color coded by variety – a formula that worked through multiple brand refreshments. Color bar and border compliment color consistently increased visual continuity for customers as the brand advanced. The tag line "Made fresh delivered fresh" reinforces the freshness and local availability of Rinaldi products. Invoking an image of the local butcher shop in a creative way, the Rinaldi rebranding concept includes a wood-cut type image of a pig as if on an outdoor sign. For the consumer, this combination of visuals offer instant understanding of main ingredients and hand-made freshness. The visual appeal also helps customers make quick decisions and identify flavors at a glance.