Rinaldi Sausages Brand Identity
The rebranding of Rinaldi Sausages is a shining example of building upon the strengths of brand identity to increase market share. A nod to vintage butcher shop signage reinforced Rinaldi's reputation for freshness and quality. Unique flavor profiles such as Motor City Italian Sausage cater to the pride of local Detroit residents who relish a delicious grilled sausage or bratwurst. The Rinaldi Sausages brand identity project encompassed the product labeling for the entire line of products.
Some Favorite Packaging Selections
IMPACT AND SUCCESS STORY
The brand identity for the product line is designed to be color coded by variety – a formula that worked through multiple brand refreshments. Color bar and border compliment color consistently increased visual continuity for customers as the brand advanced. The tag line "Made fresh delivered fresh" reinforces the freshness and local availability of Rinaldi products. Invoking an image of the local butcher shop in a creative way, the Rinaldi rebranding concept includes a wood-cut type image of a pig as if on an outdoor sign. For the consumer, this combination of visuals offer instant understanding of main ingredients and hand-made freshness. The visual appeal also helps customers make quick decisions and identify flavors at a glance.