Invitations and fundraising events create campaign success with Anne Ink branding, marketing, and corporate identity expertise. Mercy High School Capital Campaign is an excellent example of how large visuals and direct messaging work together to motivate a target audience. For Mercy High School, the invitations and fundraising events centered around this campaign lead to ultimate success. Working with Mercy, we envisioned the pocket folder as the vehicle to maximize impact while generating interest inteh Capital Campaign.

Our design begins with featuring the iconic mosaic of leaves, flowers and inscription "God is Love." The mosaic is the main focus of the brochure which connects the audience to the messaging instantly though recognizable visuals. Inspiring and motivating that connection is what draws the Mercy target audience to the mission and to take action.

The Mercy High School Capital Campaign encompassed more than a pocket folder with insert pages and invitation to a VIP fundraising event. This campaign is really a beautiful example of using type as art. Using "Then Now Forever," the type creates a pattern similar to the mosaics that are featured throughout the school and on the cover of the brochure.