Cranbrook Schools
Data merge in its infancy was all about adding a salutation and a name to a letter. We went further by creating an ultra-personalized brochure that had an individual digitally-printed cover that detailed personal giving history, class statics, and incremental giving suggestions by percent and dollar amount based upon the most recent gift.
Layouts from the Personalized Giving Brochure
IMPACT AND SUCCESS STORY
Anne Ink utilized over 40 different merged data fields for a truly personalized brochure, highly specific to each Cranbrook alumnus down to the cover artwork. The impact created an artful mastery of data that brought a new level of expectation to the intended audience and Cranbrook Schools.