NuVue Foods - Dashboard Dining
Our mission was to rebrand a Detroit deli icon, and in the process, created logos and brand identities for corporate and targeted audience product lines. Anne Ink created all things visual for this client - create logos, website, corporate ID, billboards, and sales materials from flyers, clings, wobblers, pocket folders, brochures, and labels for the brands.
IMPACT AND SUCCESS STORY
Each product line used strategic design elements to appeal to different target audience preferences in order to break into niche markets and increase sales. Through the use of award-winning design, the product logos reinforce specific taste profiles for each line within the NuVue family of products.