Allied Printing Think Green Campaign
Being green takes on new meaning with Allied and Anne Ink. The mindset of being caretakers of the environment is key to Allied's successful campaigns that endeavor to find new and sustainable ways to engage with customers to fulfill this mission. The substantial impact of the campaign brought awareness of the program to current clients and helped provide a winning strategy to highlight Allied's philosophy and commitment.
IMPACT AND SUCCESS STORY
With this campaign, sustainability and corporate responsibility was promoted by emphasizing green printing practices and reforestation efforts. Anne Ink utilized augmented reality to let the viewer watch a tree grow before their very eyes and utilized bright, sunny visuals that reinforced the program's purpose.