Mercy High School Capital Campaign
The Mercy High School Capital Campaign encompassed more than a pocket folder with insert pages and invitation to a VIP fundraising event. This campaign is really a beautiful example of using type as art. Using "Then Now Forever," the type creates a pattern similar to the mosaics that are featured throughout the school and on the cover of the brochure.
IMPACT AND SUCCESS STORY
The award-winning VIP invitation inspired passion for Mercy by introducing new ways to contribute for capital improvements. The design raised the bar visually to inspire a sense of excitement and expectation for the campaign kickoff and VIP event. The result was outstanding support from the first announcement to achieve the campaign goals.