Germack Pistachio - Medley Line & Castachio Nuts
It started with Castachio Nuts which ultimately grew to four flavors in multi and single-serve resealable pouch bags and 32oz. party size at Costco. Anne Ink created the product line brand identity from logo and packaging to website, flyers, sales materials, signage and promotions. The Medley line was designed to build upon the established brand identity and popularity of Castachio Nuts.
IMPACT AND SUCCESS STORY
This product line introduced re-sealable zip-lock pouch style packaging to Germack. Our research proved instrumental in procuring the packaging machinery used to bring this product line to market. We were one of the first agencies to use larger-than-life product images on packaging which won multiple awards.