Germack Coffee Roasting in Detroit
Germack created a natural extension of its nut roasting identity by developing a line of whole bean coffee. Dedicated to its roots in Detroit, the coffees are named for landmarks and well-known Michigan areas and themes. The brand positioning used iconography and clean, bold graphics resulting in award-winning design.
IMPACT AND SUCCESS STORY
The product line extension to coffee was a turning point for the company in their efforts to reach new audiences and gain a foothold in the boutique coffee industry. We developed their first full-print coffee bag to differentiate Germack from the multitude of niche coffee roasters.