Cranbrook Schools Annual Fund Branding
Anne Ink was instrumental in branding the Cranbrook Schools Annual Fund. The logo is a testament to clean design with a symbolic arch that is a natural extension of the brand. The logo visually connects the three schools with the Cranbrook Schools Annual Fund mission.
IMPACT AND SUCCESS STORY
Strategic positioning efforts promoted the new ability to designate the area of fund support in a visionary, inspiring way that increased constituent engagement. From the logo, which is still in use today, to on-site photography, copy, and layout, Anne Ink directed the creation of flyers, posters, mailers, and brochures for the campaign and promotion of the Annual Fund.