Rinaldi Sausages - Made Fresh Delivered Fresh
The rebranding of Rinaldi Sausages is a shining example of building upon the strengths of brand identity to increase market share. A nod to vintage butcher shop signage reinforced Rinaldi's reputation for freshness and quality.
Some Favorite Packaging Selections
IMPACT AND SUCCESS STORY
The brand identity for the product line is designed to be color coded by variety – a formula that worked through multiple brand refreshments for increased visual continuity for customers as the brand advanced. The visual appeal helps customers make quick decisions and identify flavors at a glance.