Germack Sports-Branded Peanuts
Get 'yer peanuts! Anne Ink made a lasting impact with the award-winning packaging and advertising for Germack sports-branded peanuts which included radio spots, game-day program print ads, in-store displays, and venue signage. The baseball was retouched to add the logo; it didn't even really exist!
IMPACT AND SUCCESS STORY
This project was a grand slam where everyone wins! Germack brand recognition in Detroit and the powerhouse of sports team fandom created a unique win-win. Germack expanded their presence in stadiums and Costco with the 12-count box. Anne Ink earned national awards, and fans could show support for their favorite team.