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Brand Identity
brand identity | package design | logo development | consulting | positioning
PPMB - Precise, Professional, Medical Billing

Client: PPMB, Inc. (Precise, Professional Medical Billing, Inc.)
Project: Create brand identity for PPMB, Inc. Projects included a corporate brochure for trade shows and
website that needed to be informative, distinctive, professional and easily found through popular search
engines. This required re-designing the existing logo and website, with the brochure development to be
completed first to shape the branding.

Positioning Results: Extensive research and copy writing were used as the foundation for visuals
chosen for their metaphoric value. The brochure underwent several phases of changes, to be ultimately
shaped into the format shown below. Smaller quantities were printed to fulfill the immediate needs, while allowing for revisions without unnecessary expense. For tradeshows, we added the bank artwork to a POP stand to serve as an interactive game - to toss a bean bag of "money" into the bank and win a consultation.

The website was created and launched in June of 2009. Through our expertise, the site was submitted
to search engines with successful page 1 positioning on Google when searching keywords "physician
owned medical billing companies
" and page 1, third listing (of 12,500,000) when searching "anesthesia medical billing."*

View more successful branding projects | Anne Blink | View more brochures | websites | logos

*Search results are accurate as of 9-9-10

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