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Brand Identity
brand identity | package design | logo development | consulting | positioning

Castachio Nuts Corporate Identity

Client: Power Nuts
Project: Use Castachio brand logo and established color combinations to create corporate identity pieces:
letterhead, business cards and envelopes, as well as the corporate informational website. The main
function of the website is to build brand awareness and build distributor base.

Components: The letterhead and business cards are printed 4-color with a high gloss coating.
The business cards are single sided, featuring the product logo. The envelopes are produced using only
black for cost savings, color is shown as it was part to the initial cohesive design. The letterhead uses
the color scheme with an elegant bottom bar for effect.

We continued the theme using the pistachio and cashew photographic elements, text and link colors
for the informational and brand reinforcing purposes of the website.

View other Germack product lines | Signature Paper Bags | Featuring Detroit Sports Teams

View the websites | CastachioNuts.com | Castachio page on Germack.com

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MICHIGAN BRAND MARKETING - featured success story | DETROIT POWER PLAY - power play - branding success