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Brand Identity
brand identity | package design | logo development | consulting | positioning
Anne Ink in the Media

Graphic Design USA
view 2014 Anne Ink wins

Agency Awards
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Castachio Nuts

Client: Germack Pistachio Company / Power Nuts
Project: Create brand identity for Castachio Nuts.

Components: Stand-up gusset bag is polypropylene with
zip lock resealable closure.

MICHIGAN BRAND MARKETING - featured success story

view more brand ID logos | view Castachio Corporate ID

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Oribe Salon Products (circa 1997)

Client: Murrays Worldwide / Oribe Salon
Project: Use drawings by Alvaro and Oribe's signature to create
a line of salon products. Started with maximum hold and tinted pomades. Expanded to shampoo, rinse and moisture cream.

Components: Imprinted metal tins - pomades;
plastic bottles with labels - shampoo, rinse, cream

The tins won a Design Award - view all Anne Ink awards

view entire line of Oribe Salon Products (circa 1997)

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Detroit Tigers Germack Peanuts

Client: Germack Pistachio Company / Detroit Tigers Baseball
Project: Create branded peanut bag with Detroit Tigers brand identity (logo, colors) to be sold primarily at Comerica Park.

Components: Cello bag structure is wrapped, filled and sealed
during automated packaging process.

This won a Design Award - view all Anne Ink awards

view all four Germack Peanut bags for Detroit Sports Teams

Germack Signature Paper Bags

Client: Germack Pistachio Company
Project: Update design of original paper bag (circa 1940's)
for Germack's signature products - pistachios, cashews,
fancy mixed nuts and squash seeds - in 3 different bag sizes.

Components: Paper bags, printed then merged with cello liner
for freshness control, with resealing tags for roll-fold closure.

View entire Germack Signature Paper Bag series

Murray's Beeswax

Client: Murray's Worldwide
Project: Product line started with 2 original pomades
(clear and black beeswax) expanded to include 4 styling aides,
complete with shelf talker; lip balm, single pack and 40-count.

Components: Labels on plastic containers of various sizes, tube container, clamshell on printed backer for single-pack lip balm.

View entire Murray's Beeswax product line

view Murray's Conditioner product line | view Murray's Corp. ID

Germack Get Snackin' (small bag line)

Client: Germack Pistachio Company
Project: Create a fun, convenience store size packaging for
popular snack mixes (yellow), chocolates (orange) and roasted nuts and seeds (green).

Components: Cello bag structure is wrapped, filled and sealed
during automated packaging process.

This won a Design Award - view all Anne Ink awards

Isoplus Countertop Display

Client: JM Ispolus, LLC
Project: Create a countertop display for Isoplus Oil Sheen Hairspray. Visuals were also used in print ads, a promotional contest, and additional product packaging materials.

Components: Printed on white paprboard stock.

View samples of print advertising

view additional Point-of-Purchase materials

Steve's Deli - Steve's Snackz

Client: Steve's Deli
Project: Create branded packaging for various snack mixes.
We updated the existing logo to unify the restaurant menus
with the carry-out product line.

Components: Cello bag structure is wrapped, filled and sealed
during automated packaging process.

view additional logos

Germack Resealable Jars

Client: Germack Pistachio Company / HSN
Project: Create label style packaging showing product on label, designed to blend into actual product showing through container
for Germack select products, primarily sold on their website.

Components: Labels on plastic containers of various sizes.

View more examples of this packaging on Germack's website

Parnevu T-Tree Styling Products

Client: Parnevu T-Tree / Murray's Worldwide
Project: Design T-Tree styling aides to fit within existing
product line, complete with countertop display unit.

Components: T-Tree Oil Sheen metal aerosol can, T-Tree Braid Spray with pump spritzer, T-Tree Glosser in clear plastic.

View more samples from this series

MICHIGAN BRAND MARKETING - featured success story | DETROIT POWER PLAY - power play - branding success